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Only a few of the most popular apps available on the Google Play Store and the Apple App Store are also available on the Amazon Appstore.

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Android applications ДЄs of October 9, 2019, the Amazon Appstore features 487,083 applications available for download.

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It also permits the user to directly install Android APKs. The service redirects the user from the Microsoft Store to the Amazon Appstore to install the Android app. On June 24, 2021, Microsoft announced that Windows 11 would allow access to the Amazon Appstore within the Microsoft Store, enabling users to run Android applications on Windows. Amazon stated that the service had been in decline, partly due to many apps not supporting the feature, and the increasing prevalence of the 'free-to-play' business model making it obsolete. The Test Drive service was decommissioned in 2015.

The store's 'Test Drive' feature allowed users to try an application in their web browser by launching a virtual copy of Android in the Amazon EC2 cloud for half an hour. This program was replaced with Amazon Underground Actually Free, which itself ended in 2019. The Free App of the Day feature made an exception to Amazon's payments, instead giving the developer none of the list price during the featured day. On The European launch day, the free app was Angry Birds (Ad-Free). On the launch day, this game was Angry Birds Rio (Ad-Free), in itself a promotional game. Every day, an application, frequently a game, was offered for free. Until 2015, the Amazon Appstore included a 'Free App of the Day' feature. On June 18, 2014, BlackBerry announced an official relationship with Amazon, which includes access to the Amazon Appstore in BlackBerry 10.3. In May 2013, Amazon introduced Amazon Coins as a form of payment for purchasing apps, games, and in-app purchases from the store. Further devices in the Amazon Fire family have been regularly released, that all use the Amazon Appstore. Alongside the tablet was a new design for the Amazon Appstore, intended to better integrate with the tablet's user interface. The tablet, designed for media consumption in the Amazon ecosystem, relied solely on the Amazon Appstore for its marketplace, eschewing Google Play. On September 28, 2011, Amazon launched the first Fire tablet. Developers are paid 70% of the list price of the app or in-app purchase. The Amazon Appstore opened on Maand was made available in nearly 200 countries.

4 Accusation of trademark infringement by Apple.